When you visit a website how easy do you want it to be? As easy as:
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spelling your own name
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cutting butter with a warm knife
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counting to one
You want your site to be that easy because the objective in website design and content is to convert your readers to do something on your site. What do you want them to do?
to make a purchase
request a service
complete a form
subscribe to a newsletter
What is this called? it is conversion optimization. "Conversion optimization is the process of maximizing the percentage of Web site visitors who complete a desired action (conversion rate)"-- www.about.com
Visitors normally scan a website. When a visitor opens your site they will dedicate about
8 seconds to scan and if they don't see the object of their desire...they are gone.
If they can quickly scan to find their information they are more likely to take action. Improve your website's "scanability" and ease of use.
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~ Want to create a simple site or redesign one?
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