Marketing
How
do I market my site? Do I need to worry about ranking high in search engines?
-
Create a billboard and/or static website…and
make it dynamic. What? Read on….
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Write good content and make the design simple and easy to read
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Put
your website on all marketing materials –
this
may seem obvious…but the obvious isn’t always…well obvious.
-
Use
your website to promote yourself locally-put
your email address and phone number on every page. (be sure to
ask your webmaster to "block" your email from being swept to reduce
spam)
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Keep the web content fresh
and changing- a what’s new page is of no value when the last time it was
new was 6 months ago. Try using a blog! There are many good ones that
are free e.g. www.wordpress.org
-
Viral marketing is a way “savvy webmasters (and site owners)
use email, print advertising, and word-of-mouth to promote”
their site.
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Leave messages on online forums & bulletin boards
– “Online message boards and bulletin boards are another good
way to draw attention to your new site. Include your site URL in your
signature line and user profile.”
Netmechanic
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“Submit Content to Free Article Websites
- ..
Each article that gets submitted to a free article website requires that
the free article website, … include a byline that has a link back to
your website. This is one of the easiest and most effective ways to
promote organic linking.”
www.sitening.com
-
Write
articles for other newsletters
- “You
can dramatically increase your visibility when you write articles in
your area of expertise and distribute them to editors as free content
for their e-mail newsletters or their websites.”
Webcredible website
-
Write articles for your site relevant to your business -
“Expose your expertise! …By writing, you're creating unique content
found nowhere else…It also gives you another way of explaining a product
or service without coming off as a sales pitch.”
Webcredible website
-
Have a free newsletter-
A free
newsletter users subscribe to “can serve as a link between you and
your visitors, benefiting both parties, and drawing return visitors to
your site.
How to Start
Your Own Newsletter-
http://www.thesitewizard.com/archive/newsletter.shtml
“
-
Issue
News Releases.
Find
newsworthy events and send news releases to print and Web periodicals in
your industry. The links to your site in online news databases may
remain for years and have some clout with link popularity. There is a
free way to do this…PR
Web
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Encourage repeat visitors
–
Use some simple
JavaScript code to
encourage repeat
visitors
with a "Bookmark This Site!" icon on your page.
Am I
discounting the use of search engines and saying they aren’t useful?
Absolutely not! Generating interest in your site can happen in other
creative ways. Web users that visit your site can come from many
different sources besides a search engine.
References:
http://www.wilsonweb.com/articles/checklist.htm
http://www.webcredible.co.uk/user-friendly-resources/search-engine-optimisation/no-search-engines.shtml
http://www.netmechanic.com/news/vol5/promo_no11.htm
http://www.sitening.com/blog/2006/02/01/search-engine-marketing-without-ppc/
FindArticles
-
http://www.findarticles.com/
or
ArticleCity
-
http://www.articlecity.com/
http://www.thesitewizard.com/archive/newsletter.shtml
“Our
deepest fear is not that we are inadequate. Our deepest fear is
that we are powerful beyond measure.”
Marianne Williamson
** (Catch-22
by
Joseph Heller
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